I was standing behind the shop counter yesterday checking my email AND texting a customer when a client walked in the door. After a hearty greeting and an inquiry as to whether they needed my assistance I went back to my communication after laughing at the fact I looked like one of my teenagers (except that I didn't have earphones in!).
It really is sort of astounding today how many ways of communicating there are. When I open the shop in the morning, I turn on the open sign, tie balloons to the sandwich board, and prop open the front door. I ALSO check my email, answering machine, and social media feeds.
On the outgoing front, we send newsletters, make phone calls on land lines and mobile phones, send emails.
The shop also networks with community organizations, contributes to worthy causes, and sponsors student art shows. We pray for press coverage to reach people we are not connected to spread the word so we can stay in business!
Did you know Stifel and Capra also has a Pinterest Page, Facebook Page, Website, and Twitter feed and an Etsy site? Although all of these methods are fun and creative and introduce us to amazing people guess which one of these has the highest retention rate the experts say? Still, hands down? Recommendation of a friend.
Sometimes the old fashioned things are the best-
Thank you.
"Art &Ornament for your Wonderful Life" www.stifelandcapra.com Theresa's attempt to juggle art, family & retail.
Thursday, April 3, 2014
Friday, March 28, 2014
Cowabunga!
When I was a team leader in my past life (as a corporate recruiter) I would occasionally have to sit down with a colleague and help them focus. "What's the problem?" I'd ask? "Oh my gosh, I have a million phone calls to return, 2 million things to set up, I'm not sure which of my candidates is going to get an offer, so and so is mad at me, and I feel like my head is going to explode." she said.
"So, what's the problem?" say I. Deafening silence and incredulous look from said colleague.
"So, what's the problem?" say I. Deafening silence and incredulous look from said colleague.
I reminded them if you feel like you are skiing down the mountain with no poles, it's probably because you are about to take a big leap forward.
Today I am
Tagging and inventorying 162 items I took out of a house on a house call
Trying to make plans to actually watch the NCAA tourney
Putting a second coat of finish on a table top
Needing a better way to organize our Client Wish List
Working the numbers for a corporate art deal
Being sad for me & happy for her that Cathy is retiring from her jewelry business
Still cleaning up after the Food & Beverage Show for Bob's Best
Regretting NOT working on my art +sigh+
Sneaking breaks to read Malcolm Gladwell's "The Tipping Point"
Trying to book consignors
Needing to thank Anna for painting that table
Wondering if it is going to snow again
Wondering if I need to go back to the doctor after falling down the stairs
Stacking up bills to pay
Not calling my mother back
Not cleaning the shop
Trying to slog through my email
Dragging the laundry downstairs wondering why it is not cleaning itself
Wishing I could repave the parking lot (the winter has been brutal!)
Excited that I have leads to call for Bob
Wondering what are in those bins in the shop basement
Wondering what are in those bins in my studio
Wishing I was rearranging the furniture
Loving that I am never bored
Thursday, March 27, 2014
Changing Hats
Yesterday I took off my gallery owner/consignment shop manager/occasional artist hat and put on my supportive spouse hat. I tied on an apron and went to be the "Booth Babe" or in my case the "Stifel who can stick to the point and not tell just tell stories" with Bob at the 2014 Virgnia Food and Beverage Expo.
We were pretty happy with our booth set-up. And with the smell of Bob's famous Pork BBQ and Apple Pie filling the air (happily we were next to people who were not cooking!), we were very popular in the "smellavison" category as well! .
Folks were really intrigued by all of the applications Bob's Best has. Everything from meat to veggies to dips to dessert was covered and covered well.
The Easy as Pie mix was a big winner because no one had seen a product like it before! What was surprising to us was the fact that we wasn't just retailers that were interested in it but caterers and institutions too. Easy -as-Pie coming to a school near you? We even had a query from a gentleman that wanted to know how fast we could drop ship him 500 pies. When I explained that we were only selling the pie MIX ans not the pie, he was visibly disappointed.
Maybe something to look into... Time to go write my follow-up letters.
We were pretty happy with our booth set-up. And with the smell of Bob's famous Pork BBQ and Apple Pie filling the air (happily we were next to people who were not cooking!), we were very popular in the "smellavison" category as well! .
Folks were really intrigued by all of the applications Bob's Best has. Everything from meat to veggies to dips to dessert was covered and covered well.
The Easy as Pie mix was a big winner because no one had seen a product like it before! What was surprising to us was the fact that we wasn't just retailers that were interested in it but caterers and institutions too. Easy -as-Pie coming to a school near you? We even had a query from a gentleman that wanted to know how fast we could drop ship him 500 pies. When I explained that we were only selling the pie MIX ans not the pie, he was visibly disappointed.
Maybe something to look into... Time to go write my follow-up letters.
Wednesday, March 19, 2014
Survivor Guilt
I remember when my friend Anna told us she was starting a blog and the group of church ladies I was with was like "O that Anna, is this like when you tried out for America's Funniest Housewife?" We barely knew what a blog was. Anna riffed on family life incognito until she outed by the horror of a parent's worse nightmare. Outliving your child.
I don't see Anna as often as I'd like to because I am a self employed working artist/wife/mom/shopkeeper/house cleaner/laundress. Lame excuses.
My boy and Jack were the same age & in the same Sunday school class. Anna and I would meet for lunch and commiserate about our quirky, passionate, intelligent , funny sons and wonder why didn't we get them together more often.
Yesterday would have been Jack's 15th birthday. I am honored Anna still takes my calls.
We need to get together more often.
Thursday, January 16, 2014
Small Details
Some times small changes make a big difference. I found these graceful figurines but I wasn't thrilled with the paint job on them. (If you are I apologize in advance for what is about to happen.)
What do you think?
I am been busy getting ready for yet ANOTHER first for the New Year. I and 2 other CeCe retailers are exhibiting and demoing the paint at the Expo Center in Chantilly this weekend. Oh and tonight we are having out Client Appreciation evening! I gotta work on my pacing!
Friday, January 3, 2014
What a difference a day makes
Now that my husband and I are both full time retailers the concept of "family vacation" over the Christmas holidays is not the stereotypical traveling over the river and through the woods to relatives for holiday feasts. After I take a couple of days to clean and glean the shop of holiday detritus, we head out as a family of 4 to the beach. The place that soothes ALL of out souls.
We chill out, do some POWER PICKING for the shop and generally relax, eat out and check out all of the groovy Delawarean Christmas Light Spectaculars. I try to work on my New Year's Resolutions. Well, not so much resolutions, but plots & plans long term for the for the business, family and personal goals.
Of course it might have been smart to have checked the weather before we headed for home yesterday. We had furniture strapped to the top of our SUV so we had to hustle to attempt to get ahead of the storm that was sweeping down the coast.
I love the fresh start of the New Year and a stunning blanket of snow seems to fit in with that fresh beginning.
For 2014
I Resolve
to fix what is broken
express my emotions more freely
eat more salad
&
to regain my sense of the ridiculous.
How about you?
Tuesday, December 31, 2013
When it rains, it pours
| The Answer by TW Stifel |
| Imagine by TW Stifel |
| Judy by TW Stifel |
Friday, December 6, 2013
Weird being on the other side of the coin-
It's been an event filled week around here. After our awesome shout-out from the Washington Post Express I got the news that an interview I did a little while back with Karen Merrill Berg got published yesterday on her blog, Redoux Interiors. As a former recruiter it is quite odd to be on the receiving end of the questions but Karen made it lots of fun. Turns out we have lots in common (tall moms with more ideas than time) so it was actually hard to stay on point. but we managed it, somehow!
Better get cracking before I go grocery shopping for our FIRSTfriday reception tonight. 5 to 8- stop by if you are in the neighborhood!
Karen is an inspired DIY'er and is generous enough to share her tips and techniques like rebuilding this farm table and painting out cute buckets (with CeCe Caldwells paint, naturally!) to transform them into Christmas ready decor.
After basking in all of the nice comments on Karen's blog and Facebook, I got the good news that a health screen I had been sweating came back clear and THEN I found out I won a contest naming one of Cece's newest products. I was advised at this point to go buy a lottery ticket, but I feel like I have already won.
This morning brought me concrete examples of Stifel Excess. Back to piles of paperwork, piles of dishes and amusingly enough PILES of ornaments. Mae West said "Too much of a good thing can be wonderful."
Monday, December 2, 2013
Commuter Cover Story!
Now here's some exciting news! S&C Creatives score 9 out of 22 mentions in the Washington Post Express cover Story yesterday. Yippee!!! Am so excited for them, and Stifel & Capra. Thanks again to Cathy for steering the editor our way.
Saturday, November 30, 2013
Small Business Saturday IS Thanksgiving!
I just have to say that Small Business Saturday feels like Thanksgiving II to me.
So many old customers came in today JUST to tell me how much they like what we've built and how we are their favorite shop.
Of course because the parking lot was full that made new customers pop in to see what all the fuss was about.
I feel truly blessed. Now back to work! We are open until 6!
Wednesday, November 20, 2013
Weaving it all together
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| if only it was this easy to see the light sometimes |
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| patching things together is NEVER this clean |
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| this reminds me of our creative collective |
Tuesday, November 5, 2013
Trust is an important thing.
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| Flirting vintage parakeet |
One of the greatest things about my job is when people give me family heirlooms to transform them into something the family can share. The things I worked on this week are actually to personal to put out there into cyberspace but I am honored that people trust me to do the work for them in memory of their loved ones. Have a peaceful day.
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| View from my pillow this morning, feeling blessed. |
Wednesday, October 16, 2013
Running, running, running.
whew! Insane fun at our THIRDthursday client ppreciation open house.
so MUCH fun, in fact that I neglected to take photos of the event while it happened.
*sigh*
Suffice to say that our 40 party go-ers had a BLAST. Our clients really enjoyed watching our artists demo their craft, chatted up a storm and thoroughly enjoyed themselves.
Do come see all of our new artisan goods and the aMAZing sales items in the Sunroom Saleroom! Cigar boxes 3 to 5 bucks!
Sunday, October 13, 2013
New Orleans Flashback - Day 2 Sept 22nd
As the Government furloughs are HEAVILY affecting sales at the shop I prefer to flashback to my 2nd honeymoon in New Orleans. Day 2 visuals for your enjoyment.
Bob did NOT test open the umbrella before we got on the plane. (We picked him up another one along the way.)
Rain makes for dramatic pictures though...
We ventured out under umbrella to Frenchman's Lane not remembering that it doesn't get cranking until 10 o'clock at night! We heard music and swung into Mojito's to hear this Blues trio playing tucked under the patio roof in the pouring rain. Surprisingly we had the best bite of the whole trip there. Cheese Jalapeno grits with seared shrimp. Snappy, smoky HUGE shrimp. yum.
The rain stopped and we sauntered back to the hotel. Admiring street performers and shop windows along the way.
Love the "more is More" elements to this window!
A reminder of things past. Everywhere in New Orleans.
Tuesday, October 8, 2013
New Orleans Revisited - Flashback to September 20th, Friday - day1
Have I mentioned I have the best sister in the world? More evidence? She took us to the airport for a flight at National Airport when she lives in the opposite direction in Fairfax. My husband Bob & I were heading to New Orleans for a 2nd honeymoon. Seemed unreal to be actually away from work and my kids for a week.
After an blessedly uneventful week, we cabbed into town. Our taxi driver only looked like President Obama from the back seat I swear. My parents kindly swapped a week at their National Time Share and gave us a week on them as a anniversary gift. How exciting.Blue Green Pension was not huge, but very nicely appointed with a mini kitchen, Luxurious linens and local art.
This piece invited us to take a bite of the city.
The swanky chandeliers, friendly and helpful staff and charming rooftop terrace were not as well appointed however, as our first stop.
Bourbon House on (where else?) Bourbon Street. Bob had himself a bourbon, we scarfed down a couple dozen oysters and then walked around the city.
Enjoying the street performers, musicians and various pre wedding parties roaming past us.
This guy was perched on the point of a trash can like a statue!
Did I mention it was relaxing?
Had a nice long walk. Marveling at the alleys leading to gardens , the spooky shop windows and the fantastical architecture.
I was reminded that New Orleans is one of the few non-homogenized cities seemingly left in this country.
Not a Target or Chipoltle in sight!
Bob DID however find a new place to sell his BBQ spice too!
Back to reality. Today's chores: email, laundry. trying to clear a horizontal space in my studio so I can make SOME thing!
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